Overview
DuChene’s Paints and Accent Alley has been around for 40 years, passed down through the family and when DuChene’s approached us, we were thrilled to be able to have such a rich history to work with. They wanted to extend their business from just being a storefront to an information website and full e-commerce store. They launched their initial site in 2009 and were very willing to take that big leap into contemporary minimalism. Duchene’s was inspired by the iconic home brand Magnolia – created by Chip and Joanna Gaines – this led us to blend family and elegance together to build a simplistic online experience.